I am flinging the doors of the Daily Linen Store open for the first time today and I am beyond excited. The whole ethos behind this store is to sell gorgeous linen pieces designed and handmade in regional Australia. l'll only sell things that I love and wear myself. Ideally I will know each of the makers and be able to tell you what their sewing room looks like.
There is so much talent outside of the cities and I am determined to do what I can do to increase work opportunities for regionally-based creatives. They make our country towns so much more diverse and interesting and I want these people to be a permanent part of our rural communities. Imagine the Saturday night pub chat with just a bunch of farmers talking about machinery. Artists we need you! It seems to me the only thing stopping more makers moving to the country is lack of work, so this store is a step - albeit a small one - to either lure them in or help them to stay.
While I have quite ambitious dreams, I've decided to start the store with just a very small range. Three different dresses - all made by Michelle AKA MegByDesign in Bangalow in 100 per cent linen, and a linen bag made by Mr and Mrs Charlie in Sydney (obviously not regional Australia and therefore not in line with my rural rant above, but I had to make an exception because they are so lovely). I am working with several other dressmakers based in towns near where I live and we will add more pieces to this collection. An off-the-shoulder ruffle dress, a linen tee-shirt, a full-length skirt .... and so it goes. Dreamy handmade linen clothes all made by women living in a country town somewhere in Australia.
I hope you love the dresses and bags as much as I do and please don't hesitate to send me any questions. Also please let me know if there are any technical problems ... I want to iron out any teething issuses as quickly as possible.